Húrra Reykjavík
2014–2019
Húrra Reykjavík, a clothing store in the city center, has made quite an impact on Iceland’s fashion scene over the past five years, while also pushing the production level to new heights when it comes to promoting their products.

The Húrra Reykjavík book features works by many of the country’s most talented photographers and appearances of countless familiar faces from the Icelandic culture scene.

Up until now, most of Húrra’s content has only been visible on social media. But to celebrate the store's five year anniversary all the work has been published on a proper platform to be archived.

Buy the book here.

235x290 mm
352 pages
2019